Desiree Perez, a 47-year-old, has proven that it is possible to be a woman and still make a name in the male-dominated music industry. She is the chief operating officer at Roc nation and a very close business associate to the musical giant, Jay-Z, for almost 20 years.
Also known as Des Perez, She is a very skilled negotiator at Roc nation, and she managed to seal a 200 million dollar deal with TIDAL. Des has managed to write her own story as a businesswoman, and Des Perez on Facebook.
She was instrumental in the negotiations and implementation of Beyoncé’s Formation Stadium, as well as sealing Rihanna’s Samsung deal. TIDAL has also been able to sign up giant names in the music industry like Beyonce, Rihanna, and Kanye West. That is all thanks to her expert negotiating and management skills. TIDAL has also recorded an all-time high point on the internet and iTunes that is also credited to her.
Desiree has been part of the management of Roc nation that is involved with labeling operations as well as publishing and also the force behind the TIDAL app. This collective circle is mostly known as the Hova circle of influence.
She has been instrumental in helping businesses such as Roc nation grow, which is why Jay-Z has been very keen on keeping her close. She always knows what to bring to the table and what to say to potential investors so that she rarely loses out on clinching any business deal that is entrusted to her. Des also takes a hard line stand when it comes to the success of the artists assigned to her, as she helps them with their businesses as well, and more information click here.