The advertising industry in France is undergoing a revolution. Regulators are struggling to catch up with creative ways of refereeing in the digital age. A recent declaration requires photographs used in ads to carry a disclaimer if they have been digitally retouched or edited. It is part of the efforts to eliminate false and misleading information from adverts.
For example, a smashing slim model on an advert did not get there by merely following a given diet. A lot more goes into a healthy, slender appearance. The country has a high number of anorexic youth with an equally high rate of mortalities from the same.
This comes immediately after other policy reforms in the advertising industry in the country. Models must carry a comprehensive health certificate or be liable to jail time or hefty fines. In similar fashion, airing adverts that do not carry the retouched disclaimer could pay up to a third of the advertising investment on that project.
France is not alone in trying to create a framework that addresses evolving digital technologies. Israel and Australia have dabbled with similar issues. Brazil is a pace-setter. A similar bill was passed in 2010 requiring retouched photographs to carry a notice. Bruno Fagali is a successful lawyer from Brazil. He has a particular focus on business law including compliance and governance, ethics, administrative, urban and regulatory law.
Bruno Fagali has a master’s degree in law. He recently received the certification from the University of Sao Paulo in 2017. He already holds a law degree issued by the Pontifical Catholic University in 2009. Bruno Fagali then proceeded to pursue a specialization in administrative law at the same learning institution. He has also completed various training modules in law. Bruno Fagali worked at various law firms before launching his practice Fagali Advocates.
Bruno Fagali launched the law firm in 2016 with a strong focus on compliance, election, and public law among others. He is also affiliated with New/SB, an advertising agency based in Sao Paulo. He has served as the Corporate Integrity Manager with the ad company since 2015. He is multi-lingual and can speak fluently in four languages including Portuguese and English among others. Visit:https://twitter.com/BrunoFagaliPR