About Kate Hudson
Kate Garry Hudson is an American actress, who was born on 19th April 1979. In 2000, Kate became famous after playing a role as Penny Lane in a movie known as Almost Famous. She, later on, went on to win Golden Globe award where she was nominated as the Best Supporting Actress hosted by the Academy Award.
Kate Hudson has been recognized by Forbes, and she is known among the top wealthy women in the world. Kate Hudson is also a co-founder of Fabletics which is a fitness brand that is operated by a company known as JustFab. Kate Hudson was born in Los Angeles and is the daughter of the Award-winning actress Goldie Hawn and Bill Hudson. She has an elder brother known as Oliver Hudson.
Fabletics is an online American retail shop that sells sportswear for women and men, and in addition to that, it also sells footwear and accessories usually known as athleisure. It is well known for using the e-commerce business approach as has over 20 stores. It gives its clients some of the personalized gears just made for them based on their fashion and lifestyle preferences available in all sizes. The company was launched on 1st October 2013 by Kate Hudson and his co-founders Don Ressler and Adam Goldenberg.
The company launched the official men’s wear in June 2015 led by Oliver Hudson, a brother to Kate Hudson who was also an actor. They later on went on to improve their business beyond the normal athletic wear by bringing in dresses and swimsuits. Their expertise when it came to advertising has made the company get good exposure in the fashion industry. In its first few years of business, three years to be specific, Fabletics has seen its revenue rise and is currently valued to be worth around $250 million. By using the pop-up stores and crowd marketing, Fabletics has been able to increase its membership all over the country and globally.
Why Fabletics uses the Power of the Crowd as Leverage
Most of the purchasing done by consumers is mostly decided by the crowds. The modern-day customer usually looks to reviews done by previous customers to be able to make decisions on whether to make a purchase or not.
Fabletics ensured that such growths in its industry are successful by using the customer reviews. These reviews are seen to be beneficial especially in pushing for increased customer acquisition, customer retention and improved loyalty for the different company brands.
Some of the reasons why Fabletics uses the power of the crowd as leverage in its marketing business include the following
They Improve Search Ranking-A recent research concluded that the positive reviews from customers usually improve the search ranking of the specific brand. These reviews were seen to be successful in making the brand appear in the top of the various search engines available. Those with less review were seen to rank low.
They Drive Revenue– Most people prefer purchasing a brand after seeing the user reviews on a landing page. On whether you include reviews or not, the customer buying the product is likely to be increased by almost 17%. They Drive Valuable Repeat Customers- Fabletics being a company that is ordinarily concerned with the customers they collect, manage and respond to the thousands of the reviews they get on their brands.