FABLETICS CHANGING THE CLOTHING AND FASHION INDUSTRY

About Kate Hudson

Kate Garry Hudson is an American actress, who was born on 19th April 1979. In 2000, Kate became famous after playing a role as Penny Lane in a movie known as Almost Famous. She, later on, went on to win Golden Globe award where she was nominated as the Best Supporting Actress hosted by the Academy Award.

 

Kate Hudson has been recognized by Forbes, and she is known among the top wealthy women in the world. Kate Hudson is also a co-founder of Fabletics which is a fitness brand that is operated by a company known as JustFab. Kate Hudson was born in Los Angeles and is the daughter of the Award-winning actress Goldie Hawn and Bill Hudson. She has an elder brother known as Oliver Hudson.

 

About Fabletics

Fabletics is an online American retail shop that sells sportswear for women and men, and in addition to that, it also sells footwear and accessories usually known as athleisure. It is well known for using the e-commerce business approach as has over 20 stores. It gives its clients some of the personalized gears just made for them based on their fashion and lifestyle preferences available in all sizes. The company was launched on 1st October 2013 by Kate Hudson and his co-founders Don Ressler and Adam Goldenberg.

 

The company launched the official men’s wear in June 2015 led by Oliver Hudson, a brother to Kate Hudson who was also an actor. They later on went on to improve their business beyond the normal athletic wear by bringing in dresses and swimsuits. Their expertise when it came to advertising has made the company get good exposure in the fashion industry. In its first few years of business, three years to be specific, Fabletics has seen its revenue rise and is currently valued to be worth around $250 million. By using the pop-up stores and crowd marketing, Fabletics has been able to increase its membership all over the country and globally.

 

Why Fabletics uses the Power of the Crowd as Leverage

Most of the purchasing done by consumers is mostly decided by the crowds. The modern-day customer usually looks to reviews done by previous customers to be able to make decisions on whether to make a purchase or not.

 

Fabletics ensured that such growths in its industry are successful by using the customer reviews. These reviews are seen to be beneficial especially in pushing for increased customer acquisition, customer retention and improved loyalty for the different company brands.

 

Some of the reasons why Fabletics uses the power of the crowd as leverage in its marketing business include the following

They Improve Search Ranking-A recent research concluded that the positive reviews from customers usually improve the search ranking of the specific brand. These reviews were seen to be successful in making the brand appear in the top of the various search engines available. Those with less review were seen to rank low.

 

They Drive Revenue– Most people prefer purchasing a brand after seeing the user reviews on a landing page. On whether you include reviews or not, the customer buying the product is likely to be increased by almost 17%. They Drive Valuable Repeat Customers- Fabletics being a company that is ordinarily concerned with the customers they collect, manage and respond to the thousands of the reviews they get on their brands.

 

Full Team Effort from Fabletics

Of all the trends and market shifts that happen within business, there’s one that definitely benefits the consumer without a doubt. This is the power of the crowd and it’s vehicle is the product review. What makes product review so powerful is not the who or why more or less but the media in which they travel across. This can be both local and global while instantaneous all at the same time. Put simply, the online review of billions makes a difference to a business, its product line and the revenue that it can expect to see. This phenomenon is such a matter of fact that even the big names in business such as Target and others have to recognize it. There’s even an industry born from it.

 

And even though there are countless examples of services and products for sale there is one in particular that deserves attention. Fabletics is a line with a not too distant past but a most definite bright future ahead. This is because its creators understand the sheer size, enormity and currents resulting from the popularity of the online review. There are numerous studies citing statistical data that supports this faith in the crowd and their ability to inform themselves about what’s hot and what’s not. Most people trust an online review just as well as they would word-of-mouth from a friend or family member.

 

When it comes to checking a review before actually visiting a store or falling in for a service, the numbers are between 50 and 60 per cent. That number changes to 74 per cent once a person has seen a positive review regarding a product or service offered by a business. One of the the most amazing facts about these reviews is that they are not regarding the price of product. They are nearly twice as often for description and quality. Smart businesses take this fact to hearts and leaders within organizations are finding ways to not just relay information but to be a part of it as well.

 

One such smart person is Kate Hudson and her involvement with the Fabletics product. It’s all about communication and knowing that word of mouth these days spreads much faster than fire and at the speed of light. What once took weeks or even months to achieve through traditional forms of advertisement now only takes a matter of minutes or even days to achieve using online tools. To this end Kate Hudson is known for being a leader on the marketing strategies that involve improving customer service and getting the best value of endorsements.

 

But at the heart of the matter, she’s never a part of something she doesn’t believes in, that is what makes her collaboration with Demi Lovato and Fabletics is worth mentioning. It’s not just about getting a product line to a consuming public but making sure that the purpose behind it is good for social change. So really it is good news in two folds for anyone interested in this particular line or product.

Fabletics Shows How People Can Thrive in the Fashion Industry

Fashion can be considered an art. For one thing, people who approach fashion as an art think about their body as a canvas. They can therefore think about ways to maximize their attractiveness. One way that they do this is by looking at their bodies and looking at different aspects of their clothing to see what fits well on them. However, their ability to put together some good styles is limited to what they have available. Therefore, it is up to the fashion industry to provide people with options that can help them bring out their own styles.

 

In this aspect of fashion, it is important for people to look at the market and find out where they can enter. For one thing, there are tons of issues in the fashion industry that can still be addressed. The one with the most observant mind can find a gap to enter into the fashion industry. One of the ways to do this is by listening to what consumers have to say about the state of the fashion industry. Kate Hudson, herself has looked closely at the fashion industry and have found where she can enter into the industry and make tons of profits.

 

One of the areas of the fashion that are still filled with gaps is the women’s fashion section. While women do have tons of clothing, there are tons of issues that come with the items that are being offered. For one thing, a lot of clothes that are offered are made of thin and frail material. Kate Hudson knows how frustrating this is. Therefore, she has founded Fabletics with the purpose of providing women with durable clothing among other things.

 

Fabletics has turned out to be very successful as a company because of the thought they put in providing the type of products that their customers are looking for. They also make sure that they are paying attention to what their customers are saying is their preference. While Fabletics has set the fashion industry in the right direction, there is still a lot of work that needs to be done in women’s area of the fashion industry.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on