Pollution has been part and parcel of humanity. In fact, historians argue that the first instant of pollution occurred when man invented fire. However, pollution especially plastic pollution is currently at an all-time high and governments, NGO’s, businesses, and individuals are worried about plastic pollution. Although recycling was thought to be a solution, the menace that is plastic pollution is endangering humanity and all forms of life decades after recycling was first introduced.
Modern businesses such as water bottling companies and other firms in the consumer packaged goods (CPG) industry contribute immensely to plastic pollution because most of their products are packaged or wrapped in plastics. However, some companies in the CPG industry such as Waiakea Hawaiian Volcanic Water are concerned with their activities which contribute to environmental degradation.
Waiakea Water has made it a mission to streamline its operations to be eco-friendly. The bottled water company which was established in 2012 is working with leading emission experts such as CarbonNeutral and Ecometrica to develop eco-friendly industrial processes. In fact, it is the first American bottled water company to receive a carbon neutral certification.
However, the founder of the company, Ryan Emmons, is always looking for innovative ways of making his business more eco-friendly, and he recently announced that the company would embrace fully degradable bottles beginning next year. Presently, Waiakea Water packages its premium water in RPET bottles. Waiakea’s RPET bottles cost more than regular RPET bottles, but that is the extent the company is willing to go to minimize plastic pollution. Waiakea Water will be the first company in the CPG industry to make use of the degradable bottles. The soon-to-be-adopted bottles are the product of five years of research and over 1,200 experiments.
The concept of degradable bottles seems far-fetched by Emmons explains that with Timeplast’s additive (the first and only patented additive for nano-degradation of plastics), degradable bottles are a reality. According to Emmons, degradable plastics decompose 100 times faster than traditional plastics which take up to 1500 years in the environment. Although new technology is always associated with high cost, Emmons equates the price of Timeplast’s additive to the cost of aquamarine colorant of plastics.