Luiz Carlos Trabuco is not only a revered leader in the Brazilian banking sector but he is also an award-winning celebrity. He has immense experience in his field of expertise having worked in Bradesco for 47 years. Bradesco bank, where he currently serves as the chairman is the largest bank in Latin America with over 27 million account holders. The bank also has numerous branches that are spread across the country.
Rising to the top management at Bradesco bank
Luiz Carlos Trabuco went to Fundacao School where he studied sociology and politics. Luiz never imagined that he would take up a career in banking. But as fate would have it, he applied for an internship at Bradesco bank in 1969 and he was accepted. He launched his career in Bradesco at the age of 18 years.
Despite lacking a background training in Finance and Accounting, Luiz Carlos Trabuco strived to gain experience by learning from his colleagues and superiors. He completed training in various courses while still working for the Bradesco bank. The former chairman, Lazaro Brandao believed in Luiz, and it explains why he organized for a full scholarship for his master’s degree.
After working as a clerk for fifteen years, Luiz was tapped to lead the marketing department. He initiated many programs in the marketing department that enabled Bradesco bank to rise to the top position in the Brazilian banking sector. He pioneered the Market segmentation model and also opened the bank to the media. As the leader of the marketing department, Luiz encouraged his team members to focus on service delivery and not numbers. He believed that great service delivery would attract and retain more customers in the bank.
In the wake of New Millennium, Luiz Carlos Trabuco joined Bradesco’s executives’ inner circle when he was appointed the vice president of the bank. He was later transferred to head the pension and insurance division known as Bradesco Seguros as the CEO. He worked in this capacity until 2009 when he was appointed to become the president of the bank.
Earning the Insurance personality of the Year Award
Luiz won the Insurance Personality of the Year award twice, in 2003 and 2009. The award was given by Barbato Filho and it is meant to celebrate leaders in the insurance sector who manages to turn around the performance of their companies according to folha.uol.com.br. During his time as the CEO of Bradesco Seguros, Luiz helped the company to realize an overall growth of 10 percent in less than ten years.
Appointment to the current position
When he was appointed to the presidency of Bradesco in 2009, Luiz left the management of Bradesco Seguros to Octavio de Lazari. Octavio served as the CEO of Bradesco Seguros until March this year when he was tapped to replace Luiz as the president of the bank.
Both Luiz and Octavio have worked in Bradesco bank for many years. As a result, they understand the bank’s operations inside out. Their expertise in the banking industry will greatly help Bradesco bank to regain its market leadership.
Search more about Luiz Carlos Trabuco: https://oglobo.globo.com/economia/bradesco-anuncia-novo-presidente-octavio-de-lazari-junior-vai-substituir-luiz-carlos-trabuco-cappi-22365414#ixzz56wDld69g